Make

tool details

Make

overview

Make is a visual automation platform that allows businesses to design complex workflows, connect apps, and automate processes with advanced logic and data handling.

best for

Operations teams, automation specialists, ecommerce businesses, SaaS companies, and founders building systemised backend workflows.

key features

Visual scenario builder

Multi-step workflow logic

Conditional routing

Data transformation tools

Webhook support

API connections

Scheduling and triggers

Error handling and logging

Integration with hundreds of apps

use cases

Automating multi-step workflows

Connecting ecommerce platforms to CRMs

Syncing data between multiple tools

Transforming and routing data conditionally

Managing API-based integrations

Automating internal reporting

Handling webhook-triggered events

Building backend operational logic

Available for only · $16/month

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Make

Make is a visual automation platform that allows businesses to design complex workflows, connect apps, and automate processes with advanced logic and data handling.

Tool Type:

Workflow Automation

Category:

Automation

Tool Overview

Make (formerly Integromat) is a visual automation platform that enables businesses to build sophisticated, multi-step workflows between apps and systems. Unlike simpler automation tools, Make offers deeper control over logic, data transformation, branching conditions, and API connections. It is widely used by operations teams, agencies, and technically inclined founders who require more flexibility than basic trigger-action automation. Businesses use Make to orchestrate complex processes, manage data flows between platforms, automate ecommerce systems, and build scalable backend operations without full custom development.

Pricing Mode

Subscription

Price

Free Plan Available

Available

Platform Link

Use Cases

Automating multi-step workflows

Connecting ecommerce platforms to CRMs

Syncing data between multiple tools

Transforming and routing data conditionally

Managing API-based integrations

Automating internal reporting

Handling webhook-triggered events

Building backend operational logic

Key Features

Visual scenario builder

Multi-step workflow logic

Conditional routing

Data transformation tools

Webhook support

API connections

Scheduling and triggers

Error handling and logging

Integration with hundreds of apps

How Businesses Use It

Connect apps to the Make platform.
Design automation scenarios visually.
Add conditional logic and branching.
Map and transform data fields.
Test workflows in sandbox mode.
Deploy and monitor performance.
Scale automation complexity over time.

Make becomes a powerful orchestration layer for business systems.

Pros

Advanced workflow flexibility

Visual interface for complex automation

Strong data transformation tools

Cost-effective compared to enterprise platforms

Suitable for technical and semi-technical users

Cons

Steeper learning curve than basic automation tools

Complex workflows require careful design

Heavy automation can increase usage costs

Not a replacement for full custom backend development

Setup Guide

Create a Make account.

Connect required apps and APIs.

Build automation scenario visually.

Add logic and data mapping rules.

Test workflow thoroughly.

Activate and monitor execution.

Optimise and scale as needed.

What Mostly takes away

Make is for businesses ready to move beyond basic automation. While Zapier excels at simplicity, Make provides deeper control and logic, making it ideal for system-heavy organisations seeking operational precision.